More than 150 episodes of Jasoos Vijay (it translates as Detective Vijay) have been broadcast since it went on air in 2002. The series is filmed entirely on location. Jasoos Vijay is an Indian detective mystery TV series produced by BBC World Service Trust in collaboration with Doordarshan and National AIDS Control Organisation to spread awareness about HIV/AIDS among the masses in India. It premiered on DD National in June 2002. A total of three seasons were aired till its end in September 2006.
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There is magic in the air
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THIS is our very own Hari Puttar. There may not be Muggles and Hobbits here, but there’s plenty of magic and wizardry. Shakalaka Boom Boom, Monday to Friday at 7.30 pm on Star Plus, revolves around young Sanju and his magic pencil.
Like any other boy his age, Sanju is a normal student until he discovers a pencil by accident. The pencil, as he soon finds out, has extraordinary magical powers. What follows is a tale of Sanju and his adventures with the magic pencil.
Once he discovers its powers, he starts using it to help people. In the process, he develops an everlasting bond with the pencil. They are inseparable through thick and thin and as the story unfolds, it’s a one-way ticket through the fantasy world of children.
However, like all fairy tales, this one too has a dark side. Enter the anti-heroes: Tiger, Sweety, Kalicharan, Changu and Mangu, who are out to grab the pencil. But all their attempts fail miserably, leading to immense mirth and entertainment for the young viewers.
This is a story with the right mix of fun and magic and lots of adventure, a story every kid would relate to and love to watch.
Category: World Service
Date: 01.09.2006
Printable version
Jasoos Vijay, the BBC World Service Trust's long-running TV detective serial raising HIV/AIDS awareness, has made it into the top ten of India's audience ratings.
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The latest episode of the series had a weekly audience reach of almost 16 million viewers, according to the industry-wide TAM audience figures.
'I'm ecstatic,' commented the Creative Director of the series, Devika Bahl.
'This is a fantastic tribute to the cast and the production team. It shows that a drama series with social messaging can deliver both huge audiences and have a big impact on health awareness.'
Andrew Whitehead, the Trust's Director in India, says: 'Jasoos Vijay is probably the most successful and widely-watched TV drama series anywhere with health messaging as its purpose.
'We put a lot of research effort into getting the messaging right, and a lot of production effort into making the series a gripping watch. And that combination has really delivered.'
More than 150 episodes of Jasoos Vijay (it translates as Detective Vijay) have been broadcast since it went on air in 2002.
The series is filmed entirely on location. It is made in Hindi and dubbed into seven other languages and broadcast at peak viewing time on Sunday evening on India's most-watched TV channel, Doordarshan National.
The Indian Government's National AIDS Control Organisation is also a partner in the project, which is financed by the British Government's Department for International Development.
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The current year-long series of Jasoos Vijay ends in September.
Although the series has from the start achieved large audiences, and has helped transform attitudes towards HIV and encouraged behaviour change, this is the first time it has won a slot in the India-wide TV top ten.
Audiences for the latest cliff-hanging detective mystery have been boosted by: concern that the hero, Vijay (who is portrayed as HIV-positive) is critically ill; a romance between two other key characters, Jeet and Parvati, which is at an important stage; and a specially-commissioned dance sequence filmed in the grounds of Delhi's Old Fort.
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Note to Editors
The BBC World Service Trust is an independent international charity of the BBC. It works with people in developing and transitional countries to improve the quality of their lives through the innovative use of media.
BBC World Service Trust